Privacy Policy

Effective Date: 7th May 2025

This Privacy Policy outlines how Music Academy Midlands Ltd ("we", "our", "us") collects, uses, stores, and protects your personal data when you use our website www.musicacademymidlands.com and our services.

We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

 

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1. Who We Are

Music Academy Midlands Ltd
Company Number: 08091113
Registered Address: 15 Ascot Way, Longbridge, Birmingham, B31 2BW
ICO Registration Number: [Insert once confirmed]
Email: info@musicacademymidlands.com

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2. What Data We Collect

We may collect and process the following types of personal data:

• Contact Details: name, phone number, email address

• Student Information: age, instrument, lesson history, performance footage (with permission)

• Payment & Billing Info: only processed via secure third-party providers (we do not store card details)

• Website Usage Data: pages visited, IP address, browser type (via cookies, see Cookie Policy)

• Marketing Preferences: opt-in status, communication preferences

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3. How We Collect Data

• When you contact us via forms, email, phone, or social media

• When you enrol in lessons, book a trial, or register interest

• When you visit our website (via cookies and analytics tools)

• When you give photo/video consent for student showcases or marketing

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4. Why We Collect Your Data (Lawful Basis)

We use your data for the following lawful purposes:

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5. Marketing Communications

You’ll only receive marketing emails if you’ve opted in. You can unsubscribe at any time using the link in our emails or by contacting info@musicacademymidlands.com.

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6. Cookies & Tracking

We use essential and optional cookies to improve your website experience. We do not use tracking pixels or cookies until you have given explicit consent.

For more, read our Cookie Policy.

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7. Data Sharing

We do not sell or rent your data. We may share your data with:

• Payment processors (e.g. Stripe, GoCardless)

• CRM and email marketing platforms (e.g. Kajabi)

• Video or photo hosting (with consent)

• External tutors or staff (under confidentiality)

• Legal or regulatory authorities if required

All third parties are subject to strict data processing agreements.

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8. How We Store Your Data

Data is stored securely using encrypted, password-protected systems. We take all reasonable steps to protect your information, including staff training and limited access controls.

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9. Retention

We only keep your data as long as necessary. For example:

• Student records: retained for up to 6 years post-enrolment (legal obligation)

• Enquiries: deleted after 12 months of inactivity

• Financial data: retained for HMRC compliance (6 years)

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10. Your Rights

You have the right to:

• Access your data

• Correct or delete inaccurate data

• Withdraw consent at any time

• Object to processing or request restriction

• Lodge a complaint with the ICO (www.ico.org.uk)

To exercise any of these rights, contact us at info@musicacademymidlands.com

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11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the “Effective Date” at the top.

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Questions?
Contact:
📧 info@musicacademymidlands.com
📍 15 Ascot Way, Longbridge, Birmingham, B31 2BW
📞 0121 630 3653 | 📱 07590 630359